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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration

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The application of neuromarketing tools in communication research : a comprehensive review of trends

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Television advertising and children : methodological and publication trends

Hasan, Tania; Butt, Irfan - In: The marketing review 18 (2018) 2, pp. 161-180

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Symbolic action research in information systems : introduction to the special issue

Aakhus, Mark; Ågerfalk, Pär J.; Lyytinen, Kalle; … - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1187-1200

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Modeling valued organizational communication networks using exponential random graph models

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Ad gist : ad communication in a single eye fixation

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Influence of advertising on brand personality in the airline sector : the case of Spain

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How retailers support consumers during the pandemic : Kaufland case study

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communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising … focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … running on Facebook and Instagram to unfold communication strategies, linguistic tools, brand values, and techniques of …

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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform

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