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Strategic Brand Management in...
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Brand management
17,668
Markenführung
17,202
Consumer behaviour
7,632
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7,582
Markenimage
7,196
Brand image
7,107
Brand
5,325
Markenartikel
5,324
Relationship marketing
2,649
Beziehungsmarketing
2,643
Markenpolitik
2,198
Social Web
1,826
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1,824
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1,652
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1,632
Marketingmanagement
1,434
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1,429
Deutschland
1,254
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1,195
Werbewirkung
1,165
Advertising effects
1,155
Marketing
937
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889
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886
Werbung
771
Advertising
761
Theorie
747
Theory
747
Customer satisfaction
715
Einzelhandel
702
Kundenzufriedenheit
701
Retail trade
690
Brand loyalty
678
Corporate reputation
672
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672
Internationales Marketing
632
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629
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626
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619
USA
614
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Esch, Franz-Rudolf
128
Burmann, Christoph
124
Baumgarth, Carsten
87
Melewar, T. C.
74
Huber, Frank
61
Meffert, Heribert
60
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
49
Balmer, John M. T.
47
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Foroudi, Pantea
34
Schmidt, Holger J.
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
Han, Heesup
27
Köseoglu, Mehmet Ali
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Swoboda, Bernhard
27
Schroeder, Jonathan E.
26
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Nomos Verlagsgesellschaft
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Université Paris-Dauphine (Paris IX)
3
eSocialSciences
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Center for Tobacco Control Research and Education, UC San Francisco
2
Chambre de commerce et d'industrie de Paris
2
Department of Economics and Business, Universitat Pompeu Fabra
2
Deutschland / Bundeswehr / Universität Hamburg
2
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Journal of business research : JBR
613
The journal of brand management : an international journal
568
The journal of product & brand management
386
SpringerLink / Bücher
321
Journal of retailing and consumer services
291
International journal of hospitality management
205
European journal of marketing : EJM
125
Journal of Product & Brand Management
119
Psychology & marketing
119
International journal of contemporary hospitality management
116
Marketing intelligence & planning
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
Strategic Direction
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Tourism management : research, policies, practice
94
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
International Journal of Contemporary Hospitality Management
79
Worldwide Hospitality and Tourism Themes
77
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
71
Research
71
International journal of advertising : the review of marketing communications
68
Journal of hospitality marketing & management
68
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of travel and tourism marketing
65
International marketing review
64
Cogent business & management
63
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ECONIS (ZBW)
18,517
Other ZBW resources
680
USB Cologne (EcoSocSci)
657
RePEc
168
EconStor
37
BASE
25
ArchiDok
1
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Showing
1
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10
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20,085
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date (oldest first)
1
Dual branding : a case study of Wyndham
Ronzoni, Giulio
;
Torres, Edwin
;
Kang, Juhee
- In:
Journal of hospitality and tourism insights
1
(
2018
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
6
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
7
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
8
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
- In:
European research studies
17
(
2014
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Saved in:
9
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
10
David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul
;
Gurău, Călin
- In:
International journal of entrepreneurship and small business
31
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011731157
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