Showing 21 - 30 of 96,189
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in...
Persistent link: https://www.econbiz.de/10012669005
Persistent link: https://www.econbiz.de/10012103348
Persistent link: https://www.econbiz.de/10012011941
Persistent link: https://www.econbiz.de/10011925471
Persistent link: https://www.econbiz.de/10011883218
Persistent link: https://www.econbiz.de/10012220316
This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...
Persistent link: https://www.econbiz.de/10014117571
Persistent link: https://www.econbiz.de/10014457455
Persistent link: https://www.econbiz.de/10013532342
Persistent link: https://www.econbiz.de/10014227166