Narrow search
Showing 21 - 30 of 116
Cover Image
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Cover Image
Creating emotions via B2C websites
Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-428
Persistent link: https://www.econbiz.de/10003766725
Cover Image
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 58 (2010) 4, pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
Cover Image
Markenbildung nach innen : der Beitrag von Mitarbeiterauswahlprozessen beim Aufbau einer Unternehmensmarkenidentität ; eine strukturationstheoretische Analyse
Vallaster, Christine - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 261-273
Persistent link: https://www.econbiz.de/10003585083
Cover Image
Critical multicultural team situations: the role of "Anger"
Reisigl, Gerd; Vallaster, Christine - In: Diversity-Management als Leitbild von Personalpolitik, (pp. 249-271). 2007
Persistent link: https://www.econbiz.de/10003511344
Cover Image
Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine; Kraus, Sascha - In: International journal of entrepreneurship and small business 14 (2011) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
Cover Image
Strategically leveraging corporate social responsibility : a corporate branding perspective
Vallaster, Christine; Lindgren, Adam; Maon, François - In: California management review 54 (2011/12) 3, pp. 34-60
Persistent link: https://www.econbiz.de/10009553494
Cover Image
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Cover Image
The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
Cover Image
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine; Lindgreen, Adam - In: Journal of world business : JWB 48 (2013) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10009771804