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Einkaufsverhalten und Kundengruppen bei Direktvermarktern in Deutschland : Ergebnisse einer empirischen Analyse
Hasan, Yousra - 2006
Persistent link: https://www.econbiz.de/10003394613
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Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.; Wagner, Ralf - In: Aging society and its implications for services …, (pp. 19-40). 2011
Persistent link: https://www.econbiz.de/10008990585
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Building a data mining framework for target marketing
March, Nicolas - 2011
Persistent link: https://www.econbiz.de/10009580290
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Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl; Leseane, Reginald - In: International business realisms : globalizing locally …, (pp. 42-54). 2013
Persistent link: https://www.econbiz.de/10011418001
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How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios; Kolsarici, Ceren - In: Innovation and marketing in the pharmaceutical industry …, (pp. 651-672). 2014
Persistent link: https://www.econbiz.de/10010353469
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Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang; Gupta, Sachin - In: Innovation and marketing in the pharmaceutical industry …, (pp. 629-649). 2014
Persistent link: https://www.econbiz.de/10010353470
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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari; Mantrala, Murali K.; Albers, Sönke - In: Innovation and marketing in the pharmaceutical industry …, (pp. 531-556). 2014
Persistent link: https://www.econbiz.de/10010353473
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Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan; Uebel, Matthias - In: Effektives Customer Relationship Management : …, (pp. 119-145). 2008
Persistent link: https://www.econbiz.de/10003749445