Dolnicar, Sara; Lazarevski, Katie - In: International Marketing Review 26 (2009) 3, pp. 275-291
marketing in the UK, the USA, and Australia exist due to differences in the operating environment. Design … USA and 67 from Australia. Findings – Non‐profit managers indicated that the most important marketing activities are … Australia did not differ in their use of marketing and marketing operations, suggesting that the similarity of market pressures …