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: Australia, Singapore and South Africa. Findings – Results showed there is universal preference for the divine proportion across …
Persistent link: https://www.econbiz.de/10014827396
Purpose – The purpose of this paper is to propose and test a longitudinal country‐people image effect model involving a significant negative international incident between countries; study how such a model changes over time; and study the extent of image recovery in terms of how the offending...
Persistent link: https://www.econbiz.de/10014827426
. Design/methodology/approach – Data were gathered from 388 consumers in Australia across four different product classes. Data …
Persistent link: https://www.econbiz.de/10014827429
case studies of small and medium‐sized enterprises (SMEs) operating in knowledge‐based industries in Australia. The unit of …
Persistent link: https://www.econbiz.de/10014827446
marketing in the UK, the USA, and Australia exist due to differences in the operating environment. Design … USA and 67 from Australia. Findings – Non‐profit managers indicated that the most important marketing activities are … Australia did not differ in their use of marketing and marketing operations, suggesting that the similarity of market pressures …
Persistent link: https://www.econbiz.de/10014827458
the data well. Findings – The paper reports the results of an investigation into brand equity for Australia as a long … years. The results indicate Australia is a well‐known but not compelling destination brand for tourists in Chile, which …
Persistent link: https://www.econbiz.de/10014827496
/methodology/approach – Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions …
Persistent link: https://www.econbiz.de/10014827540
Purpose – The purpose of this research is to explore how location – regional vs metropolitan – impacts a small to medium‐sized enterprise (SME)'s access to firm resources and capabilities, and in turn its export performance. Design/methodology/approach – This study involved collecting...
Persistent link: https://www.econbiz.de/10014827544
benefits for the environment in the USA, Canada, Australia, and Germany. By contrast, the positive consequences for humankind …
Persistent link: https://www.econbiz.de/10014827567
Australia′s leading domestic airline, Ansett. The restrictive regulatory environment of the airline industry, especially in … Australia, had prevented Ansett from conducting direct international airline services out of Australia. As a result, it was …
Persistent link: https://www.econbiz.de/10014827585