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Corporate Social Responsibility im Handel : Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt
Lienbacher, Eva - 2013
Persistent link: https://www.econbiz.de/10010191728
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Kompakt-Lexikon Marketingpraxis : 2.200 Begriffe nachschlagen, verstehen, anwenden
2013
Persistent link: https://www.econbiz.de/10010225621
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
Halfmann, Marion (ed.) - 2014
Persistent link: https://www.econbiz.de/10010239508
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Marketing analytics : data-driven techniques with Microsoft Excel
Winston, Wayne L. - 2014
Persistent link: https://www.econbiz.de/10010382264
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Effects of consumer suspicion : a review and agenda for future research
Panigyraki, Artemis; Polyportis, Athanasios - In: Journal of consumer marketing 41 (2024) 6, pp. 610-623
Persistent link: https://www.econbiz.de/10015078764
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Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms
Yuan, Ruizhi (ed.); Liu, Martin J. (ed.) - 2024
Chapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing …'s driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now … the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham …
Persistent link: https://www.econbiz.de/10015077862
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Marktrevolutionen in Schlummernden Märkten
Ballin, Christoph - 2005
Persistent link: https://www.econbiz.de/10003042092
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Posselt, Thorsten (ed.); Kaas, Klaus Peter (honouree);  … - 2005
Persistent link: https://www.econbiz.de/10003233138
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Marketing : Einführung in Entscheidungsprobleme des Absatzes und der Beschaffung
Koppelmann, Udo - 2006 - 8., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10003247848