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How internet marketing has cha...
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Online-Marketing
13,066
Internet marketing
13,049
Social Web
6,005
Social web
6,003
Consumer behaviour
5,743
Konsumentenverhalten
5,731
Electronic Commerce
2,245
Werbewirkung
2,203
Advertising effects
2,196
Online-Handel
2,164
Online retailing
2,159
E-commerce
2,121
Brand management
2,000
Markenführung
1,990
Relationship marketing
1,959
Beziehungsmarketing
1,942
Advertising
1,935
Werbung
1,894
Viral marketing
1,847
Virales Marketing
1,842
Internet
1,439
Marketingmanagement
1,403
Marketing management
1,391
Markenimage
1,173
Brand image
1,172
Marketing
957
Website
891
Social media
889
social media
881
Theorie
832
Theory
814
Suchmaschine
720
Search engine
709
Brand
670
Customer satisfaction
648
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630
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629
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628
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575
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547
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30
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628
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Franses, Philip Hans
103
Kalika, Michel
91
Levy, Daniel
88
Sasvari, Peter
73
Volle, Pierre
73
Ha Nam Khanh, Giao
72
Parguel, Béatrice
57
Desmet, Pierre
54
Camilleri, Mark Anthony
52
Friedman, Hershey H.
52
Hildebrandt, Lutz
51
Darpy, Denis
46
Kreutzer, Ralf T.
45
Guiot, Denis
41
Skiera, Bernd
41
Bergen, Mark
40
Luo, Xueming
40
Sethi, Suresh
39
Altmann, Jorn
38
Larceneux, Fabrice
38
Wilbur, Kenneth C.
36
Michelberger, Pál
35
Snir, Avichai
35
Benoît-Moreau, Florence
34
Goldfarb, Avi
34
Tucker, Catherine
34
Jerath, Kinshuk
33
Isaac, Henri
32
Rajagopal
32
Sidorchuk, Сидорчук Роман Роальдович
32
Sudhir, K.
32
Verhoef, Peter C.
31
Chintagunta, Pradeep K.
30
Ghose, Anindya
30
Dutta, Shantanu
29
Ray, Sourav
29
Dwivedi, Yogesh Kumar
28
Tan, Yong
28
Tucker, Catherine E.
28
Allenby, Greg M.
27
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Université Paris-Dauphine (Paris IX)
840
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
251
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
186
Université Paris-Dauphine
144
Springer Fachmedien Wiesbaden
90
Technology Management, Economics and Policy Program (TEMEP), Seoul National University
40
Keleti Károly Gazdasági Kar, Óbudai Egyetem
37
National Bureau of Economic Research
34
EconWPA
27
International Institute of Social and Economic Sciences
26
Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
24
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
IGI Global
24
NET Institute
23
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
23
Department of Economics and Business, Universitat Pompeu Fabra
18
HEC Montréal (École des Hautes Études Commerciales)
18
Tilburg University, Center for Economic Research
18
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
17
Information Resources Management Association
15
HEC Paris (École des Hautes Études Commerciales)
14
National Research University Higher School of Economics
14
Geneva School of Economics and Management, Université de Genève
13
National Bureau of Economic Research (NBER)
12
College of Business, University of Texas-San Antonio
11
Haufe-Lexware GmbH & Co. KG
11
School of Management, Yale University
11
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
10
Fachbereich Wirtschaft, Hochschule Wismar
10
Faculdade de Economia, Universidade do Porto
10
Sonderforschungsbereich Ökonomisches Risiko <Berlin>
10
Springer Gabler <Firma>
10
Academy of Economic Studies, School of Marketing
9
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
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9
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9
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
9
OECD
9
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
9
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Economics Papers from University Paris Dauphine
820
Journal of business research : JBR
321
MPRA Paper
249
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
184
ERIM Report Series Research in Management
179
Annals of Faculty of Economics
163
Ovidius University Annals, Economic Sciences Series
156
Open Access publications from Université Paris-Dauphine
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
121
Journal of advertising research
119
Journal of marketing communications
115
Amfiteatru Economic Journal
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
89
Springer eBook Collection
89
Information systems research : ISR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
The AMFITEATRU ECONOMIC journal
85
Cogent business & management
82
Amfiteatru economic : an economic and business research periodical
81
Journal of promotion management : innovations in planning and applied research
79
Annals of marketing-mba
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
Revista de Marketing Online (Journal of Online Marketing)
68
International journal of advertising : the quarterly review of marketing communications
65
Administrative Sciences
64
Cuadernos de Gestión
64
International journal of technology marketing : IJTMkt
63
Journal of management information systems : JMIS
61
Management and Marketing Journal
60
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ECONIS (ZBW)
18,929
RePEc
4,793
EconStor
865
Other ZBW resources
182
USB Cologne (EcoSocSci)
167
USB Cologne (business full texts)
35
BASE
25
OLC EcoSci
25
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31
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
32
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
33
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
34
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
35
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
36
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
37
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
38
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
39
Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman
;
Pathak, Vivek Kumar
;
Siddiqui, …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
Saved in:
40
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
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