Organic consumption is a way to promote sustainable agriculture while using fewer single-use products also reduces the burden of trash in the environment. Previous studies found that consumers’ pro-environmental behaviors are significantly positively correlated with organic consumption....

Wines from Baja California, Mexico, have started to gain international recognition and win awards for their quality. This case study traces the development of the Mexican wine industry in the State of Baja California. The industry faced significant challenges during the economic crisis of the...

The Florida orange juice industry has experienced great challenges-declining orange juice consumption and a domestic supply shortage that has led to increasing imports over the past decade. As growers look for a foothold, the question remains whether it is better to continue promoting orange...

Spillover occurs when an intended behavior change causes other unintended behavior changes. Single-use bag bans, a consumption-based environmental intervention, are designed to reduce the use of disposable plastic bags and, in turn, decrease plastic pollutants in the environment. This paper...

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

At-home consumption of shrimp, oysters, and catfish is investigated, using data from a mail survey conducted in 2000-2001. Results indicated consumers probability and frequency of consumption decreased if consumers felt they lacked preparation knowledge, product preparation was too time...

The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=200) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not...

The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not...

Protected Geographic Indicators (PGI) and Product Differentiation of Origination (PDO) are products that are linked to certain regions or countries that define them based on where they are produced, prepared and/or packaged before they are sold. However, the exact interpretation of PGI/PDOs is...