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Marketing to the mature learne...
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Relationship marketing
11
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9
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7
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6
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6
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6
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Durkin, Mark
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The service industries journal
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LUBC research paper
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3
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1
European Journal of Marketing
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
29
OLC EcoSci
18
Other ZBW resources
14
RePEc
3
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11
Understanding registration influences for electronic banking
Durkin, Mark
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003503862
Saved in:
12
Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark
- In:
The marketing review
13
(
2013
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
Saved in:
13
From digital myopia to hyperopia
Durkin, Mark
- In:
Journal of customer behaviour
23
(
2024
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10015056249
Saved in:
14
Key influencers and inhibitors on adoption of the Internet for banking
Durkin, Mark
;
Jennings, Deirdre
;
Mulholland, Gwyneth
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 348-357
Persistent link: https://www.econbiz.de/10003742275
Saved in:
15
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
16
Small business-bank relationships and the role of internet banking
Howcroft, Barry
;
Durkin, Mark
;
Armstrong, Gillian
; …
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 947-961
Persistent link: https://www.econbiz.de/10003598929
Saved in:
17
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
18
Special issue: Exploring social media impact within service contexts
Durkin, Mark
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401717
Saved in:
19
Co-destruction of value in context : cases from retail banking
Worthington, Steve
;
Durkin, Mark
- In:
The marketing review
12
(
2012
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
Saved in:
20
Exploring social media adoption in small to medium-sized enterprises in Ireland
Durkin, Mark
;
McGowan, Pauric
;
McKeown, Niall
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 716-734
Persistent link: https://www.econbiz.de/10010230791
Saved in:
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