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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students

Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165

Persistent link: https://www.econbiz.de/10008653903

Consumer reactions to CSR : a Brazilian perspective

Carvalho, Sergio W.; Sen, Sankar; Oliveira Mota, Márcio de - In: Journal of business ethics : JOBE 91 (2010), pp. 291-310

Persistent link: https://www.econbiz.de/10008772257

Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil

Carvalho, Sergio W. - In: Latin American business review : journal of the … 4 (2003) 2, pp. 21-35

Persistent link: https://www.econbiz.de/10001971173

Dissociative threat : underperforming to distance the self from undesirable groups

El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley - In: European Journal of Marketing 55 (2020) 3, pp. 814-839

Purpose: This study aims to introduce the concept of dissociative threat, which is the fear of being associated with an undesirable (dissociative) group as a result of demonstrating ability in a domain that is stereotypically linked to that group. Consumers experiencing dissociative threats use...

Persistent link: https://www.econbiz.de/10012411468

The role of brand personality in the formation of consumer affect and self-brand connection

McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: Journal of Product & Brand Management 31 (2021) 4, pp. 551-569

Purpose: This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach: The authors used a quantitative approach consisting of within-subjects (Study 1)...

Persistent link: https://www.econbiz.de/10012641097

Risk perception and risk avoidance : the role of cultural identity and personal relevance

Carvalho, Sergio W.; Block, Lauren G.; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 319-326

Persistent link: https://www.econbiz.de/10003793568

The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective

Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150

Persistent link: https://www.econbiz.de/10008991170

An investigation of the emotional outcomes of business students’ cheating "biological laws" to achieve academic excellence

El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley J. - In: Academy of Management learning & education : AMLE 14 (2015) 4, pp. 440-460

Persistent link: https://www.econbiz.de/10011428946

Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?

Carvalho, Sergio W.; Muralidharan, Etayankara; Bapuji, Hari - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 651-663

Persistent link: https://www.econbiz.de/10011340207

Effects of national identity salience on responses to ads

Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034

Persistent link: https://www.econbiz.de/10010364050