Similar Search Results

A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour

Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182

Persistent link: https://www.econbiz.de/10010479079

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment

Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446

Persistent link: https://www.econbiz.de/10012590349

Loss of control and self-regulation : the role of childhood lessons

VanBergen, Noah; Laran, Juliano - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 534-548

Persistent link: https://www.econbiz.de/10011734546

The influence of advertising on children's buying behaviour : a case study in Slovakia

Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10013162684

A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors

Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011

Persistent link: https://www.econbiz.de/10012395637

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …

Persistent link: https://www.econbiz.de/10014506335

Children in marketing : a review, synthesis and research agenda

Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639

Persistent link: https://www.econbiz.de/10013411954

Perceived influential aspects of TV advertising

Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210

Persistent link: https://www.econbiz.de/10012161051

1
2
3
4
5
6
7
8
9
10
Next
Last