The role of public relations is dealing with the identification of organization's strategic public and developing communications programs for building solid, open and trusting relations with them. Many companies have taken a limited view of the impact that public relations can have on company's...

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for...

Purpose – The purpose of this paper is to investigate the adoption and evolution of corporate social responsibility (CSR) in Thailand and to scrutinize the mechanisms that drove the direction of CSR activities to their current forms. Design/methodology/approach – Qualitative data were...

This study is aimed at both researchers and public relations (PR) practitioners. The use of social media tools and technologies — such as blogs, social networking, microblogging, podcasts, etc. — is a very important factor for PR practitioners, helping them to improve important...