This study investigates attitudes towards entrepreneurship within a national culture. The effects of culture represent the most significant and unexplored factor in current theories of entrepreneurial intentions. The study uses Q methodology to conduct a hybrid qualitative and quantitative...

This study aims to investigate the role of entrepreneurial passion between entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention while measuring the entrepreneurial behavior of Pakistani students. The study has applied the quantitative methods to...

Understanding how employees act at work to save energy and the meaning for sustainability and environmental protection is essential. This research aimed to analyze the influences of Subjective Norms (SN), Descriptive Norms (DN), and Environmental Knowledge (EK) on employees' intention to save...

The aim of the study is to examine the influence of altruistic values, egoistic values, and perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the stimulus organism response paradigm. The primary data...

This research examines a variety of restrictions preventing Bangladeshi youth, particularly Generation Z university students, from becoming involved in entrepreneurship. Moreover, the study examines the influence of Entrepreneurial Attitude (EA), Subjective Entrepreneurial Norms (SEN),...