The rapid proliferation of drugs being switched from prescription (Rx) to over‐the‐counter (OTC) status within the USA has raised a number of important consumer behavior and public policy concerns. The following issue served as the focus of our research. Given the increasing assortment and...

The pharmaceutical industry is characterized by high R&D costs and increasing competition. New pharmaceutical products are often provided patent protection to help companies recoup their R&D costs. The end of this period of market exclusivity is a challenging period for these companies....

Structured like a textbook, the second edition of this referencecovers all aspects of biopharmaceutical manufacturing, includinglegal and regulatory issues, production facility design, andquality assurance, with a focus on supply chain management andregulations in emerging markets and cost...

Dr. Brodie Ramin brings the story of the opioid epidemic into the era of fentanyl, which is the leading cause of overdose death in North America. From his perspective as an addiction doctor working on the front lines of the epidemic, Dr. Ramin discusses the disease and the cure.

The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ

The paper borrows inspiration from three main sources: international marketing research, semiotic theory and communication studies. It explores online marketing for pharmaceutical products related to taboo topics. A qualitative analysis of a German Web site brings out strategies employed to...

Purpose – The aim of this paper is to understand discursive strategies used by organizations to restore their fading legitimacy. This longitudinal case study is built around two events representing a threat to the legitimacy of the pharmaceutical industry. This study describes some subtle...

Describes a research project carried out within the Manchester Royal Infirmary (MRI) to evaluate and improve the recycling and disposal of pharmaceutical products. Discusses supply chain management practices in the National Health Service and, in particular, focuses on the concept of reverse...

Scheduling systems can be developed to model all the significant processes in a business and desktop computers have the power to generate integrated schedules designed to realize optimized throughput. However, the step from design and development to installation and operation introduces the...