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ESports : a new era of spectator games from a consumer's viewpoint

Smith, Alan D.; Smith-Ditizio, Amber A. - In: International journal of business information systems : … 36 (2021) 3, pp. 406-431

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Competition for networked agents in the lottery Blotto game

Jiao, Qian; Xu, Jin - In: Economics letters 197 (2020), pp. 1-6

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Design and pricing of discretionary service lines

Debo, Laurens; Li, Cuihong - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2251-2271

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Temporary contract adjustment to a retailer with a private demand forecast

Nasser, Sherif; Turcic, Danko - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 209-229

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Pulsation in a competitive model of advertising-firm's cost interaction

Mesak, Hani I.; Bari, Abdullahel; Lian, Qin - In: European journal of operational research : EJOR 246 (2015) 3, pp. 916-926

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The methodology in empirical sales ethics research : 1980 - 2010

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A game-theoretic model of marketing skin whiteners

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Product Innovation and Product Innovation Marketing : Theory and Microeconometric Evidence

Kaiser, Ulrich - 2013

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

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Dynamic marketing policies with rating-sensitive consumers : a mean-field games approach

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