The following sections are included:IntroductionHistory of market structures using cross-elasticities in economicsHistory of market structures using cross-elasticities in marketingHistory of market structures based on asymmetric competitionHistory of market structures using multi-attribute...

The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and conclusionReferences

The following sections are included:IntroductionStream 1: Models of advertising elasticityStream 2: Models of advertising carryover and dynamicsStream 3: Models of ad frequencyStream 4: Models of advertising contentStream 5: Field experiments of the effects of advertisingSummaryReferences

New products have been a key focus of research in marketing for decades. As such, there is a huge literature associated with (and numerous books on) the subject, which makes it impossible to provide a comprehensive treatment in this short chapter. To provide some focus, this chapter concentrates...

The following sections are included:IntroductionLarge system and group choice modelsBargaining and negotiation modelsRelationship and network modelsLooking aheadAcknowledgmentsReferences

The following sections are included:IntroductionEmpirical price elasticity researchWillingness-to-Pay researchDynamic pricingProduct line researchReference price researchDirections for future researchReferences

The following sections are included:Introduction and overviewSales force resource allocation and sizing modelsModels for sales territory alignmentIntegrated deployment models (sizing, resource allocation, territory alignment, selection)Sales force compensation and incentivesConclusion and...

The following sections are included:IntroductionThe origins of marketing scienceThe Marketing Science InstituteThe TIMS Marketing CollegeThe INFORMS society for marketing scienceLooking aheadThis bookReferences

The following sections are included:IntroductionThe Internet as a browsing/purchasing channelThe Internet as an advertising mediumThe Internet as a social mediumDirections for future researchReferences

The following sections are included:IntroductionBasics of conjoint modelsGenealogy of CARatings-based methodsChoice-based methodsApplicationsSome recent developmentsFuture outlookReferences