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Distraction, destruction, deliverance: the presence of mindscape in marketing’s new millennium

Sherry, John F. - In: Marketing Intelligence & Planning 18 (2000) 6/7, pp. 328-336

Marketing‐driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer research can be enlisted in the aversion of this crisis. Political and philosophical regimes of environmental...

Persistent link: https://www.econbiz.de/10014945769

Today's educational drama – planning for tomorrow's marketers

Pearce, Glenn; Jackson, John - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 218-232

Purpose – To describe and discuss the use of educational drama in marketing education, including its relative …

Persistent link: https://www.econbiz.de/10014946011

Bridging the academic/practitioner divide in marketing

D'Auria Stanton, Angela - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 233-244

/practitioner divide in marketing education is first examined along with current challenges for increasing curricular relevancy …

Persistent link: https://www.econbiz.de/10014946012

Mind the gap

Stringfellow, Lindsay; Ennis, Sean; Brennan, Ross; … - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 245-256

marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of … interview data from practitioners, alongside additional data from UK Higher Education Institutions (HEIs) in respect of their … scope. Further research is needed in which the details of marketing education and the requirements of marketing practice are …

Persistent link: https://www.econbiz.de/10014946013

Narrowing the skills gap for marketers of the future

Dacko, Scott G. - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 283-295

, persuasion, creativity, and negotiation – need to be developed among future marketers and that a marketing education framework … marketing education can make more effective use of interactive, hands‐on learning approaches typified by a project and …

Persistent link: https://www.econbiz.de/10014946015

Educating practitioners to value new marketing knowledge

Pavia, Teresa M. - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 296-306

Purpose – The purpose of this paper is to detail teaching and learning strategies designed to incorporate advances in marketing and continued interest in new marketing knowledge. Design/methodology/approach – The current debate concerning the transfer of new marketing knowledge from...

Persistent link: https://www.econbiz.de/10014946016

A comparison of marketing teaching methods in North American and European universities

Küster, Inés; Vila, Natalia - In: Marketing Intelligence & Planning 24 (2006) 4, pp. 319-331

Purpose – To compare marketing education methods in Europe and North America, and analyse the opinions about … marketing education, suggesting fruitful directions for future research. …

Persistent link: https://www.econbiz.de/10014946017

What are the essential capabilities of marketers?

Gray, Brendan J.; Grundvåg Ottesen, Geir; Bell, Jim; … - In: Marketing Intelligence & Planning 25 (2007) 3, pp. 271-295

/value – The study reports the opinions of three stakeholder groups on a vital aspect of marketing education. …

Persistent link: https://www.econbiz.de/10014946063

Is your doctorate really necessary?

Thomas, Michael J. - In: Marketing Intelligence & Planning 25 (2007) 4, pp. 306-307

/implications – A personal opinion, but based on broad and deep experience of marketing education. Practical implications – The hegemony …

Persistent link: https://www.econbiz.de/10014946064

Using case studies in university‐level marketing education

Brennan, Ross - In: Marketing Intelligence & Planning 27 (2009) 4, pp. 467-473

Purpose – The purpose of this paper is to develop a framework that can be used by marketing educators to evaluate the appropriateness of case studies for inclusion in a course. Design/methodology/approach – This viewpoint paper represents the views of the author alone. Findings – Selection...

Persistent link: https://www.econbiz.de/10014946161