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When volunteers are also consumers : exploring volunteers' co-consumption experience in leisure contexts
Sohier, Alice; Sohier, Romain; Chaney, Damien - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534238
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How can autonomy improve consumer experience when interacting with smart products?
Lucia-Palacios, Laura; Pérez-López, Raúl - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10013536277
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Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia; Schmitt, Bernd - In: Journal of service management 34 (2023) 1, pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
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Automation assemblages in the Internet of Things : discovering qualitative practices at the boundaries of quantitative change
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 811-837
Persistent link: https://www.econbiz.de/10013542027
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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023
Persistent link: https://www.econbiz.de/10013542108
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Silence in the consumer experience : a conceptualization and research agenda
Dehling, Noémie - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014331849
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Detecting greenwashing! : the influence of product colour and product price on consumers' detection accuracy of faked bio-fashion
Ende, Luise; Reinhard, Marc-André; Göritz, L. - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 2, pp. 155-189
Persistent link: https://www.econbiz.de/10014322931
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Piloting personalization research through data-rich environments : a literature review and future research agenda
Mehmood, Khalid; Verleye, Katrien; De Keyser, Arne; … - In: Journal of service management 34 (2023) 3, pp. 520-552
Persistent link: https://www.econbiz.de/10014338187
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Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.; Rosenberger, Philip J., III.; Yun, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460819