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When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation

Lasaleta, Jannine D.; Redden, Joseph P. - In: Journal of marketing research : JMR 55 (2018) 3, pp. 446-457

Persistent link: https://www.econbiz.de/10011878766

Classifying consumption behaviour using self-determination theory

Sharma, Supriya - In: The marketing review 16 (2016) 4, pp. 419-431

Persistent link: https://www.econbiz.de/10011894572

Misery wants control : the roles of helplessness and choice in the sadness-consumption relationship

Garg, Nitika - In: Australian journal of management 44 (2019) 3, pp. 407-424

Persistent link: https://www.econbiz.de/10012119533

A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective

Ko, Yong Jae; Chang, Yonghwan; Jang, Wonseok; Sagas, Michael - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 213-228

Persistent link: https://www.econbiz.de/10011734790

High-fit charitable initiatives increase hedonic consumption through guilt reduction

Baghi, Ilaria; Antonetti, Paolo - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2030-2053

Persistent link: https://www.econbiz.de/10011773817

Hedonic Consumption Characteristics Related to Products and Services where Fashion Involvement Plays an Important Role, A Field Study from Eskisehir, Turkey

Koparal, Celil; Çal, Nuri - In: International Journal of Social Sciences 4 (2015) 1, pp. 13-38

This study intends to find out the relationship between hedonic consumption and consumers’ demographic and psychographic traits as within the scope of fashion goods and expensive services. A survey is applied to 1020 respondents selected via stratified sampling from Eski

Persistent link: https://www.econbiz.de/10011209936

Beauty in the eyes of its beholders : effects of design novelty on consumer preference

Liu, Fu; Zhu, Zhenzhong; Chen, Haipeng; Li, Xingbo - In: Journal of retailing and consumer services 53 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012171820

Software multihoming to distal markets : evidence of cannibalization and complementarity in the video game console industry

Wiegand, Nico; Peers, Yuri; Bleier, Alexander - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 393-417

Persistent link: https://www.econbiz.de/10014251182

Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use

Wilson, Anne V. - In: Journal of public policy & marketing 41 (2022) 4, pp. 304-318

Persistent link: https://www.econbiz.de/10013384448

Customer engagement in domestic wine tourism : the role of motivations

Gaetjens, Amy; Corsi, Armando Maria; Plewa, Carolin - In: Journal of destination marketing & management 27 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014285182