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The role of brand characterist...
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Symphonya. Emerging Issues in Management
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European journal of marketing : EJM
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Antecedents and outcomes of employee-based brand equity
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Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
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ECONIS (ZBW)
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
52
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
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53
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
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54
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
55
The correlation of brand equity and crisis : a review and directions for future research
He, Liuying
;
Ran, Yaxuan
- In:
Modern economy
6
(
2015
)
3
,
pp. 392-397
Persistent link: https://www.econbiz.de/10011286418
Saved in:
56
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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57
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
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58
Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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59
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
60
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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