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The digitalisation of market r...
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51
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
Saved in:
52
Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Tsiotsou, Rodoula H.
;
Rigopoulou, Irini D.
;
Kehagias, …
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10008662198
Saved in:
53
Digital relationships : why communities do work for your business, the power of digital networks ; introducing new concepts like "reversed value chains" and "media cascades"
Dijkshoorn, Bert
-
2009
Persistent link: https://www.econbiz.de/10003936461
Saved in:
54
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
55
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
56
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2007
Persistent link: https://www.econbiz.de/10003565845
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57
Onlinekontakte loyalisieren
Schulz, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003551977
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58
Die digitale Identität macht alle zu Gewinnern
Cole, Tim
-
2007
Persistent link: https://www.econbiz.de/10003551979
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59
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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60
Online customers, digital marketing : the CMO-CIO connection
Peterson, Michael
;
Koch, Volkmar
;
Gröne, Florian
;
Vo, …
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 219-221
Persistent link: https://www.econbiz.de/10003941772
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