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Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing Science 31 (2012) 3, pp. 372-386

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

Persistent link: https://www.econbiz.de/10010990399

Binge watching and advertising

Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10011591152

Uniting the tribes : using text for marketing insight

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10012176296

Commentary: mind your text in marketing practice

Chapman, Chris - In: Journal of marketing 84 (2020) 1, pp. 26-31

Persistent link: https://www.econbiz.de/10012176298

Opportunities for innovation in social media analytics

Moe, Wendy W.; Schweidel, David A. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 697-702

Persistent link: https://www.econbiz.de/10011803487

What influences customers' online comments

Moe, Wendy W.; Schweidel, David A.; Trusov, Michael - In: MIT sloan management review 53 (2011/12) 1, pp. 14-16

Persistent link: https://www.econbiz.de/10009384647

Listening in on social media : a joint model of sentiment and venue format choice

Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 387-402

Persistent link: https://www.econbiz.de/10010399716

Digital and internet marketing

Moe, Wendy W.; Schweidel, David A. - In: The history of marketing science, (pp. 319-340). 2014

Persistent link: https://www.econbiz.de/10010415805

Online product opinions : incidence, evaluation, and evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-386

Persistent link: https://www.econbiz.de/10009562969

Online Product Opinions : Incidence, Evaluation and Evolution

Moe, Wendy W.; Schweidel, David A. - 2011

While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...

Persistent link: https://www.econbiz.de/10014199741

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