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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...
Persistent link: https://www.econbiz.de/10012543317
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Online cheaters : profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-12
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...
Persistent link: https://www.econbiz.de/10014388517
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook … posted on the social networks Instagram and Facebook and a post booster run through a mobile app adapted for smartphones. The … significantly higher response. Differences between Instagram and Facebook are listed, and recommendations for further research are …
Persistent link: https://www.econbiz.de/10014308323
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Leveraging a luxury fashion brand through social media
Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22
Facebook, with the number of video views, the positive emoticons, and the number of comments and shares explaining around 40 …
Persistent link: https://www.econbiz.de/10011956812
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Marketing communication model for social networks
Klepek, Martin; Starzyczná, Halina - In: Journal of business economics and management 19 (2018) 3, pp. 500-520
Republic. Social network Facebook was chosen as the most widespread not only locally but also globally. Based on this research …
Persistent link: https://www.econbiz.de/10012174876
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Leveraging a luxury fashion brand through social media
Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European Research on Management and Business Economics … 25 (2019) 1, pp. 15-22
Facebook, with the number of video views, the positive emoticons, and the number of comments and shares explaining around 40 …
Persistent link: https://www.econbiz.de/10012115959
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Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - 2020
Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...
Persistent link: https://www.econbiz.de/10012288778
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Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
Čuić Tanković, Ana; Perišić Prodan, Marina; … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 287-298
, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook … posted on the social networks Instagram and Facebook and a post booster run through a mobile app adapted for smartphones. The … significantly higher response. Differences between Instagram and Facebook are listed, and recommendations for further research are …
Persistent link: https://www.econbiz.de/10013488694
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra; Yazar, Evrim Erdogan; Sivri, Ugur - In: European Research on Management and Business Economics … 25 (2019) 2, pp. 54-62
This study tests the impact of usage of Twitter as a microblogging service provider on shareholders’ returns and abnormal returns. In accordance with this purpose, two portfolios were created based on measurement of whether firms had a Twitter account and, if so, their number of followers and...
Persistent link: https://www.econbiz.de/10012115962
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Driving online and offline sales : the cross-channel effects of digital versus traditional advertising
Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - 2011 - Rev.
Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e.g., digital advertising affecting online sales)...
Persistent link: https://www.econbiz.de/10009626237