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The bad public decisions’ ripple – setting the education off balance. Marketing simulation – education design decisions

DINU, Ioana Teodora - In: Theoretical and Applied Economics XVIII(2012) (2012) 8(573), pp. 37-52

changes. The analysis argues that the perceptions of the groups which are mostly impacted by the changes contradict the … effects targeted by the Law. These perceptions are tested in a split focus group (in three target subgroups – teaching staff …

Persistent link: https://www.econbiz.de/10010568137

Gaining competitive advantage through customer value oriented management

Huber, Frank; Herrmann, Andreas; Morgan, Robert E. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 41-53

’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value …

Persistent link: https://www.econbiz.de/10014848252

A practical method for uncovering the direct and indirect relationships between human values and consumer purchases

Allen, Michael W. - In: Journal of Consumer Marketing 18 (2001) 2, pp. 102-120

strategies for which this method can yield useful information are: solidifying consumers’ current perceptions and evaluations of … the product; and changing consumer perceptions of the product. Implications for marketing professionals are discussed. …

Persistent link: https://www.econbiz.de/10014848256

What Consumers Really Want: Authenticity

Warrington, Traci - In: Journal of Consumer Marketing 25 (2008) 4, pp. 262-263

Persistent link: https://www.econbiz.de/10014848670

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

, the perceived value implied by the offering price, and perceptions of product quality. …

Persistent link: https://www.econbiz.de/10014849079

In Pursuit of the Nomadic Viewer

Felker Kaufman, Carol; Lane, Paul M. - In: Journal of Consumer Marketing 11 (1994) 4, pp. 4-17

Points out that numerous studies have attempted to understand the behavior of television viewers. Gone are the days when the entire family gathered around the television, paying rapt attention to the programming. Suggests that the television as “family hearth” has been replaced, as viewers...

Persistent link: https://www.econbiz.de/10014849109

Assessing competitive edge: exposition and illustration of a diagnostic tool

Yavas, Ugur; Eroglu, Dogan - In: Journal of Consumer Marketing 12 (1995) 2, pp. 47-59

Describes a method to analyze competitive standing of a product, brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications.

Persistent link: https://www.econbiz.de/10014849121

Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness

DeCarlo, Thomas E. - In: Journal of Consumer Marketing 14 (1997) 6, pp. 448-462

Examines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and … levels of alcohol consumption and perceptions of warning‐label effectiveness to be insignificant; and that health … consciousness to be ineffective in predicting perceptions of label effectiveness. However, health consciousness was related to the …

Persistent link: https://www.econbiz.de/10014849184

Product experience and consumer product attribute inference accuracy

Mason, Kevin; Bequette, Joyce - In: Journal of Consumer Marketing 15 (1998) 4, pp. 343-357

attributes. However, these attribute covariance perceptions may lead to biased product evaluations. Using an experimental design …

Persistent link: https://www.econbiz.de/10014849211

Strategies for reducing consumers’ risk aversion in Internet shopping

Jiuan Tan, Soo - In: Journal of Consumer Marketing 16 (1999) 2, pp. 163-180

Internet shopping, and tests the effectiveness of several risk‐reducing strategies that Internet marketers could use in …

Persistent link: https://www.econbiz.de/10014849235