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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip - 2015
Persistent link: https://www.econbiz.de/10011382094
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003264078
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Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov; Domazet, Ivana; … - In: Economic analysis : EA 54 (2021) 2, pp. 68-81
Persistent link: https://www.econbiz.de/10012806626