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Marketing analytics : the bridge between customer psychology and marketing decision-making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

An investigation into the influential factors that impact consumer decision-making among prospective online MBA students

Jeckells, Harriet - In: Journal of marketing for higher education 32 (2022) 2, pp. 278-304

Persistent link: https://www.econbiz.de/10013483262

The Customer Cannot Choose

Donkers, Bas - Erasmus Research Institute of Management (ERIM), … - 2013

People can choose and they make many choices each and every day. However, most people are unaware of how strong their environment influences the choices they make. In his inaugural address, Bas Donkers highlights the impact of what people see (and what they don’t see), what people experience...

Persistent link: https://www.econbiz.de/10011149194

Handbook of consumer psychology

Haugtvedt, Curtis P. (contributor) - 2008

Persistent link: https://www.econbiz.de/10004899345

Interpretation in social life, social science, and marketing

O'Shaughnessy, John - 2009

Persistent link: https://www.econbiz.de/10004937401

Precision retailing : driving results with behavioral insights and data analytics

Dubé, Laurette (ed.); Cohen, Maxime C. (ed.); … - 2024

"Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host...

Persistent link: https://www.econbiz.de/10014436070

Consumer psychology insights and their use for operational book marketing

Ebert, Sandra - In: Expert journal of business and management 5 (2017) 2, pp. 91-97

Persistent link: https://www.econbiz.de/10011749770

SYSTEM OF MARKETING: PRINCIPLES OF FORMING, FUNCTIONING AND DEVELOPMENT

MAZKO T.I. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2010) 3, pp. 299-302

Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the … enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise …

Persistent link: https://www.econbiz.de/10011214068

THEORETICAL APPROACHES AS TO MARKETING STRATEGICAL MODELS SYSTEMATIZATION

SOKOLOVA L.V.; VERIASOVA G.M.; ONISHCHENKO Y. A. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2009) 3, pp. 249-252

In the article theoretical approaches to the question of marketing strategical models systematization are considered in … context of marketing activity of an enterprise improvement. …

Persistent link: https://www.econbiz.de/10011214266

RELATIONSHIP AND FUNCTIONS OF MARKETING AND LOGISTICS IN THE ENTERPRISE

KUZMENKO A. V. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2013) 3, pp. 162-165

Logistic structure of the company working closely with many functional departments : financial services, planning and … production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of … logistics and marketing, in fact, are part of a single process customer satisfaction. So, in this article the relationship …

Persistent link: https://www.econbiz.de/10011214851