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КАБИНЕТНОЕ ИССЛЕДОВАНИЕ ТИПОЛОГИИ ЦЕННОСТЕЙ БРЕНДОВ НА РОССИЙСКОМ РЫНКЕ
РЕПИНА А.В. - In: Проблемы современной экономики (2012) 3, pp. 248-250
Статья посвящена кабинетному исследованию различных типов ценностей брендов, представленных на российском рынке. Рассматривается корпус проблем, связанных...
Persistent link: https://www.econbiz.de/10011238755
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Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci; Kitapci, Olgun - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
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СТОИМОСТЬ БРЕНДА КАК ЦЕННОСТЬ
Романов В.В.; Губанов А.В. - In: Проблемы современной экономики (2011) 3, pp. 171-174
В статье показаны причины необходимости оценки стоимости бренда. Дана характеристика основных моделей оценки стоимости бренда, применяемые за рубежом....
Persistent link: https://www.econbiz.de/10011238577
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МЕТОДЫ ЭКОНОМИЧЕСКОЙ ОЦЕНКИ БРЕНДА ПРИ ОСУЩЕСТВЛЕНИИ ОПЕРАЦИЙ ПО ФРАНЧАЙЗИНГУ
НИКИФОРОВА С.В.; НИКИФОРОВ А.В. - In: Проблемы современной экономики (2011) 3, pp. 228-232
В статье рассматриваются вопросы оценки нематериальных активов компании, в том числе торговых марок (брендов) при их передаче в пользование третьим лицам в...
Persistent link: https://www.econbiz.de/10011239069
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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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Brand value: approach of the „Eternit Baltic“ client
Zeniauskas, Giedrius - 2010
issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …
Persistent link: https://www.econbiz.de/10009478739
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Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
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Brand Policy and Brand Equity
Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …
Persistent link: https://www.econbiz.de/10010908254
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Brand Policy and Brand Equity
Brondoni, Silvio - In: Symphonya. Emerging Issues in Management (2000) 1 Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …
Persistent link: https://www.econbiz.de/10010565774
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497