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Plongée dans le monde de la contrefaçon de mode et de luxe : une perspective émique pour mieux s'adresser à la demande
Maman Larraufie, Anne-Flore - In: Recherche et applications en marketing 28 (2013) 4, pp. 128-130
Persistent link: https://www.econbiz.de/10011448157
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Qualitative Consumer & Marketing Research
Maman Larraufie, Anne-Flore - In: Journal of Product & Brand Management 23 (2014) 4/5, pp. 375-376
Persistent link: https://www.econbiz.de/10014897088
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Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman; Sommer, Fabien - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 103-118). 2016
Persistent link: https://www.econbiz.de/10011430603
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Consumer attitudes toward counterfeit products : three-country analysis
Ozcan, Timucin; Larraufie, Anne-Flore Maman; Turk, Zehra - In: Journal of euromarketing 21 (2012) 2/3, pp. 91-109
Persistent link: https://www.econbiz.de/10009728883
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How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman; Gouriou, Lucile Arsov; … - In: Competitive drivers for improving future business …, (pp. 83-113). 2021
Persistent link: https://www.econbiz.de/10012533579