//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Making consumers switch from c...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand
1
Consumer behaviour
1
Consumer research
1
Einzelhandel
1
Internet usage
1
Internetnutzung
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Methodology
1
Motivation
1
Performance measurement
1
Performance-Messung
1
Product counterfeiting
1
Produktpiraterie
1
Qualitative research
1
Retail trade
1
Trend
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
counterfeit products
1
price discount
1
product similarity
1
purchase intentions
1
retailer format
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
research-article
1
Language
All
English
4
French
1
Author
All
Larraufie, Anne-Flore Maman
3
Maman Larraufie, Anne-Flore
2
Gouriou, Lucile Arsov
1
Goutran, Cécilia
1
Ozcan, Timucin
1
Sommer, Fabien
1
Turk, Zehra
1
more ...
less ...
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Competitive drivers for improving future business performance
1
Journal of Product & Brand Management
1
Journal of euromarketing
1
Recherche et applications en marketing
1
Source
All
ECONIS (ZBW)
4
Other ZBW resources
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Plongée dans le monde de la contrefaçon de mode et de luxe : une perspective émique pour mieux s'adresser à la demande
Maman Larraufie, Anne-Flore
- In:
Recherche et applications en marketing
28
(
2013
)
4
,
pp. 128-130
Persistent link: https://www.econbiz.de/10011448157
Saved in:
2
Qualitative Consumer & Marketing Research
Maman Larraufie, Anne-Flore
- In:
Journal of Product & Brand Management
23
(
2014
)
4/5
,
pp. 375-376
Persistent link: https://www.econbiz.de/10014897088
Saved in:
3
Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman
;
Sommer, Fabien
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 103-118)
.
2016
Persistent link: https://www.econbiz.de/10011430603
Saved in:
4
Consumer attitudes toward counterfeit products : three-country analysis
Ozcan, Timucin
;
Larraufie, Anne-Flore Maman
;
Turk, Zehra
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009728883
Saved in:
5
How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman
;
Gouriou, Lucile Arsov
; …
- In:
Competitive drivers for improving future business …
,
(pp. 83-113)
.
2021
Persistent link: https://www.econbiz.de/10012533579
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->