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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Addictive consumption : function and fragmentation in postmodernity
Elliott, Richard - In: Journal of consumer policy : consumer issues in law, … 17 (1994) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10001163810
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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The nature of trust in brands : a psychosocial model
Elliott, Richard; Yannopoulou, Natalia - 2009
Persistent link: https://www.econbiz.de/10003784503
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Brands as symbolic resources for the construction of identity
Elliott, Richard; Wattanasuwan, Kritsadarat - 2009
Persistent link: https://www.econbiz.de/10003784514
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan; Elliott, Richard - 2009
Persistent link: https://www.econbiz.de/10003784580
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Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard; Leonard, Clare - 2009
Persistent link: https://www.econbiz.de/10003785641