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developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
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developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
Persistent link: https://www.econbiz.de/10011898668
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The present study seeks to understand attention to the social comparison information (ATSCI) consumption habits among rural Indian consumers focusing on Tripura as the specific state and investigates its relation with Facebook (FB) status updates. The study analysed findings gathered from 213...
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