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From cultural entrepreneurship to economic entrepreneurship in cultural industries : the role of digital serialization
McMullen, Jeffery S.; Ding, Amy Wenxuan; Li, Shibo - In: Journal of business venturing 36 (2021) 6, pp. 1-19
Persistent link: https://www.econbiz.de/10013093120
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National response strategies and marketing innovations during the COVID-19 pandemic
Ding, Amy Wenxuan; Li, Shibo - In: Business horizons 64 (2021) 2, pp. 295-306
Persistent link: https://www.econbiz.de/10012494592
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Herding in the consumption and purchase of digital goods and moderators of the herding bias
Ding, Amy Wenxuan; Li, Shibo - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 460-478
Persistent link: https://www.econbiz.de/10012107181
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Speaking vs. listening? : balance conversation attributes of voice assistants for better voice marketing
Hu, Peng; Gong, Yeming; Lu, Yaobin; Ding, Amy Wenxuan - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10014281906
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Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers
Sun, Baohong; Li, Shibo - In: Journal of marketing research : JMR 48 (2011) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10008858643
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Signaling quality through specialization
Kalra, Ajay; Li, Shibo - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 168-184
Persistent link: https://www.econbiz.de/10003708877
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Essays on interactive marketing
Li, Shibo - 2003
Persistent link: https://www.econbiz.de/10003564847
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Understanding responses to contradictory information about products
Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794
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An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
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An examination of social influence on shopper behavior using video tracking data
Zhang, Xiaoling; Li, Shibo; Burke, Raymond R.; Leykin, Alex - In: Journal of marketing 78 (2014) 5, pp. 24-41
Persistent link: https://www.econbiz.de/10010419907