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11
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
12
Beitrag von TV-Werbung auf den Kaufentscheidungsprozess am PoS : eine neuropsychologische Analyse
Scheier, Christian
;
Verir, Sunay
;
Isenbart, Jan
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
2
,
pp. 47-51
Persistent link: https://www.econbiz.de/10003690859
Saved in:
13
Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.
;
Kaliyamoorthy, S.
- In:
International journal of value chain management : IJVCM
3
(
2009
)
4
,
pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
Saved in:
14
Children's advertising on television and their consumer socialisation : parents' attitudes
Nefat, Ariana
;
Dujmović, Mauro
- In:
Economic research
25
(
2012
)
1
,
pp. 176-190
Persistent link: https://www.econbiz.de/10009532582
Saved in:
15
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
16
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
17
Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.
;
Laraway, Sean
;
Snycerski, Susan
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
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18
Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna
-
2013
Persistent link: https://www.econbiz.de/10009734928
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19
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
20
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
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