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Cultural values in Indian television advertising
Khairullah, Durriya Z.; Khairullah, Zahid Y. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996
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Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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Exploding the legend of TV advertising and price promotions
Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
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The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
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Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María; Hevia Payá, José de; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin; Till, Brian; Carlson, Brad D. - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
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Using internet behavior to deliver relevant television commercials
Bellman, Steven; Murphy, Jamie; Treleaven-Hassard, Shiree; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168