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191
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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192
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
193
Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael
;
Tekin, Erdal
;
Wada, Roy
-
2012
Persistent link: https://www.econbiz.de/10009697996
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194
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
195
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
196
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
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197
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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198
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
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199
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
200
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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