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111
On the relationship between online brand community and brand preference in political market
Banerjee, Saikat
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
Saved in:
112
Innovative consumer behaviour towards sports wear
Sankar, Jeganathan Gomathi
;
Rishikesh, R.
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 661-665
Persistent link: https://www.econbiz.de/10012506659
Saved in:
113
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
114
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
115
Grocery retailer's brand performances from brand personalities and
marketing
offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
Saved in:
116
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
117
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
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118
Hey brand, let me take a selfie to get you out of the crisis
Mohsin Raza
;
Rimsha Khalid
;
Hassan Raza
- In:
Journal of hospitality and tourism insights
7
(
2024
)
3
,
pp. 1349-1370
Persistent link: https://www.econbiz.de/10015052914
Saved in:
119
Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services
Akbari, Mohammad
;
Nazarzad, Shadi
;
Namaghi, Mohamad Ghasemi
- In:
Journal of contemporary marketing science
7
(
2024
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10015052480
Saved in:
120
The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong
Ho, Shirie Pui Shan
;
Chow, Matthew Yau Choi
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 292-305
Persistent link: https://www.econbiz.de/10015057683
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