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Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi - In: The journal of brand management : an international journal 28 (2021) 6, pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
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Investigating the factors influencing consumers' purchase intention for electric cars : an emerging market perspective
Trivedi, Jay P.; Kishore, Kaushal - In: International journal of economics and business … 20 (2020) 2, pp. 117-137
Persistent link: https://www.econbiz.de/10012271191
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Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan - In: Journal of global marketing 29 (2016) 1/5, pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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The impact of brand on depreciation in the automobile industry
Terry, Neil; Shao, Bin; Marr, Jackie - In: International advances in economic research : IAER ; an … 24 (2018) 3, pp. 291-293
Persistent link: https://www.econbiz.de/10012036592
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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Measuring Consumer Perceived Brand Equity of Automobiles and Its Impact on Consumer Buying Behavior in Oman
Sadriwala, Maruf - 2017
Purpose: This paper explored the consumers' perception about the automobile brands and its impact on their buying behavior. It proposes the variables Brand Awareness, Brand loyalty, Brand Association and Perceived Quality towards mapping the consumers' buying...
Persistent link: https://www.econbiz.de/10012946933
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Impact of Consumer Based Brand Equity of Toyota Cars in Oman
Muthuraman, Balamurugan - 2021
end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying …. The measurement scales developed in human personality psychology is transferred to the brands. Marketing strategies bear …
Persistent link: https://www.econbiz.de/10014089131
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Impact of Consumer Based Brand Equity of Toyota Cars in Oman
Muthuraman, Balamurugan; Mohandoss, Karthik - 2021
end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying …. The measurement scales developed in human personality psychology is transferred to the brands. Marketing strategies bear …
Persistent link: https://www.econbiz.de/10013230694