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Purifying entrepreneurial intent : proposition of a new scale?

Valliere, Dave - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 4/6, pp. 451-470

Persistent link: https://www.econbiz.de/10011665216

Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns

Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent business & management 10 (2023) 2, pp. 1-37

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...

Persistent link: https://www.econbiz.de/10014503331

Neue Muße im Tourismus: eine Untersuchung von Angeboten mit den Schwerpunkten Selbstfindung und Entschleunigung

Leder, Susanne - 2007

Persistent link: https://www.econbiz.de/10003499013

Wellness und Produktentwicklung : erfolgreiche Gesundheitsangebote im Tourismus

Krczal, Albin (ed.); Weiermair, Klaus (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003294860

Competitiveness policies for medical tourism clusters : government initiatives in Thailand

Alberti, Fernando G.; Giusti, Jessica D.; Papa, Fabio; … - In: International journal of economic policy in emerging … 7 (2014) 3, pp. 281-309

Persistent link: https://www.econbiz.de/10010531241

The relationship between income level and medical tourism service quality expectations

Moreno, Jose F.; Guiry, Michael - In: International journal of services, economics and management 6 (2014) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10011282824

Medical tourism service quality : finally some empirical findings

Noor Hazilah Abd Manaf; Hussin, Husnayati; Jahn Kassim, … - In: Total quality management & business excellence : an … 26 (2015) 9/10, pp. 1017-1028

Persistent link: https://www.econbiz.de/10011440785

Mexico's medical tourism healthcare service quality : a content analysis of international patients' online testimonials

Guiry, Michael; Morgan, Audra - In: International journal of leisure and tourism marketing … 7 (2021) 2, pp. 105-135

Persistent link: https://www.econbiz.de/10012513489

Determinants of medical tourism expansion in Iran : structural equation modeling approach

Nasab, Mirhojjat Najafi; Agheli, Lotfali; Andrade, … - In: Iranian journal of economic studies : IJES 7 (2018) 2, pp. 169-189

Persistent link: https://www.econbiz.de/10012054866

Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective

Guiry, Michael - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 202-226

Persistent link: https://www.econbiz.de/10011937913