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How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn; Dekimpe, Marnik G. - 2004
Persistent link: https://www.econbiz.de/10010313287
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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Global trends in gorcery retailing
Gielens, Katrijn; Dekimpe, Marnik G. - In: The SAGE handbook of international marketing, (pp. 413-428). 2009
Persistent link: https://www.econbiz.de/10003792166
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: MSI reports : working paper series (2007) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
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The entry strategy of retail firms into transition economies
Gielens, Katrijn; Dekimpe, Marnik G. - In: Journal of marketing 71 (2007) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10003557091
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Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen; Verboven, Frank; Dekimpe, Marnik G.; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
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International entry strategies
Gielens, Katrijn; Helsen, Kristiaan; Dekimpe, Marnik G. - In: Handbook of marketing strategy, (pp. 391-411). 2012
Persistent link: https://www.econbiz.de/10009530839
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan Singh - In: Journal of retailing 87 (2011), pp. 17-28
Persistent link: https://www.econbiz.de/10009269268