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How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.; Du, Rex Yuxing - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 92-110
Persistent link: https://www.econbiz.de/10009777153
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Where did all that money go? : understanding how consumers allocate their consumption budget
Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing 72 (2008) 6, pp. 109-131
Persistent link: https://www.econbiz.de/10003782532
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
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Identifying sales performance gaps with internal benchmarking
Claro, Danny Pimentel; Kamakura, Wagner A. - In: Journal of retailing 93 (2017) 4, pp. 401-419
Persistent link: https://www.econbiz.de/10011790683
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications ; with …, (pp. 277-303). 2003
Persistent link: https://www.econbiz.de/10001997988
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 251-277). 2001
Persistent link: https://www.econbiz.de/10001690265
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 225-251). 1999
Persistent link: https://www.econbiz.de/10001444709
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Factor analysis with (mixed) observed and latent variables in the exponential family
Wedel, Michel; Kamakura, Wagner - In: Psychometrika 66 (2001) 4, pp. 515-530
Persistent link: https://www.econbiz.de/10005376413
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Sequential market basket analysis
Kamakura, Wagner - In: Marketing Letters 23 (2012) 3, pp. 505-516
Market basket analysis (MBA) is a powerful and common practice in modern retailing that has some limitations stemming from the fact that it infers purchase sequence from joint-purchasing data. However, internet retailers automatically collect purchase-sequence data from their shoppers, and new...
Persistent link: https://www.econbiz.de/10010867863