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Subject
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Advertising
72
Werbung
66
Consumer behaviour
48
Konsumentenverhalten
48
USA
39
Advertising effects
38
Werbewirkung
38
United States
35
Theorie
27
Theory
27
Internet marketing
25
Online-Marketing
25
International marketing
23
Internationales Marketing
22
Japan
20
Brand management
14
Markenführung
14
Mobile communications
13
Mobilkommunikation
13
Data protection
12
Datenschutz
12
Corporate Social Responsibility
11
Marketing management
11
Marketingmanagement
11
Mobile Marketing
11
Mobile marketing
11
Beziehungsmarketing
10
Brand image
10
Corporate social responsibility
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Internet
9
Multinationales Unternehmen
9
Transnational corporation
9
Vereinigte Staaten
9
Mobile Business
8
Mobile business
8
Bibliometrics
7
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Undetermined
139
Free
39
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Article
387
Book / Working Paper
57
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Article in journal
188
Aufsatz in Zeitschrift
188
Aufsatz im Buch
38
Book section
38
Collection of articles of several authors
12
Sammelwerk
12
research-article
12
Graue Literatur
10
Non-commercial literature
10
Konferenzschrift
7
Arbeitspapier
6
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6
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6
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4
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4
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
viewpoint
1
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1
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Language
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English
294
Undetermined
146
German
2
Spanish
2
Author
All
Okazaki, Shintaro
124
Taylor, Charles Raymond
116
Taylor, Charles R.
79
Taylor, C. Robert
59
Taylor, Charles Robert
38
Taylor, Curtis R.
32
Mueller, Barbara
23
Hirose, Morikazu
13
Ko, Eunju
11
Zou, Shaoming
10
Diehl, Sandra
8
Lee, Doo-Hee
8
Campo, Sara
7
Li, Hairong
7
Navarro, Angeles
7
Sarstedt, Marko
7
Capella, Michael L.
6
Duffy, Patricia A.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Taylor, C. R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Lacewell, Ronald D.
5
Osland, Gregory E.
5
Pelsmacker, Patrick de
5
Penson Jr., John B.
5
Reichelderfer, Katherine H.
5
Smith, H. Arlen
5
Terlutter, Ralf
5
Wagman, Liad
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Henseler, Jörg
4
Johnson, Stanley R.
4
Plangger, Kirk
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
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Institution
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Department of Economics, Iowa State University
4
Southern Agricultural Economics Association - SAEA
2
European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
38
International journal of advertising : the review of marketing communications
26
Journal of advertising research
18
Journal of business research : JBR
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International Marketing Review
10
Agricultural Systems
9
American journal of agricultural economics
9
International marketing review
8
Journal of international marketing
8
Psychology & marketing
8
Western Journal of Agricultural Economics
7
Advances in international marketing
6
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
5
Breaking new ground in theory and practice
4
Choices
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of Agricultural and Applied Economics
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
Southern Journal of Agricultural Economics
4
Staff General Research Papers / Department of Economics, Iowa State University
4
The American economic review
4
The Rand journal of economics
4
The SAGE handbook of marketing ethics
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Cross-cultural buyer behavior
3
ERID working paper
3
Illinois agricultural economics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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Source
All
ECONIS (ZBW)
280
OLC EcoSci
78
RePEc
56
Other ZBW resources
21
USB Cologne (EcoSocSci)
7
BASE
2
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1
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
2
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
3
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
4
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
5
Proving anti-competitive conduct in the U.S. courtroom : economic issues with the courts' opinions in Pickett v. Tyson Fresh Meats, Inc.
Taylor, Charles Robert
(
contributor
)
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003558390
Saved in:
6
Issues in risk-benefit evaluation for pesticide registration
Taylor, Charles Robert
- In:
Northeastern journal of agriculture and resource …
21
(
1992
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10001154010
Saved in:
7
Two practical procedures for estimating multivariate nonnormal probability density functions
Taylor, Charles Robert
- In:
American journal of agricultural economics
72
(
1990
)
1
,
pp. 210-217
Persistent link: https://www.econbiz.de/10001083279
Saved in:
8
Risk aversion versus expected profit maximization with a progressive income tax
Taylor, Charles Robert
- In:
American journal of agricultural economics
68
(
1986
)
1
,
pp. 137-143
Persistent link: https://www.econbiz.de/10001011552
Saved in:
9
Duality, optimization, and microeconomic theory : pitfalls for the applied researcher
Taylor, Charles Robert
- In:
Western journal of agricultural economics : WJAE
14
(
1989
)
2
,
pp. 200-212
Persistent link: https://www.econbiz.de/10001091908
Saved in:
10
The future of international advertising research : suggestions for moving the discipline forward
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 491-505)
.
2006
Persistent link: https://www.econbiz.de/10003378214
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