This case concerns an entrepreneurial start-up firm that is dealing with strategic management and marketing issues. The … competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA … marketing students and can be taught within a one to two-hour class with several hours of outside student preparation. Although …

strategic marketing tools that would help to use the competitive advantages. The article also discussed in details the factors …

implementing strategic management and marketing, based on corporate experience. Participating directly in this process at the top …. Unlike strategic management, strategic marketing can be implemented at the level of each university, without being necessary …

Develops a strategic planning framework for long‐range marketing policy making. Uses this framework to explore the … relationship between marketing orientation and total quality management and extends Kotler′s model of three types of marketing … make a decision on which strategic marketing orientation to adopt. Furthermore, shows how a company can evaluate itself …

Purpose – While marketing research in the context of educational institutions continues to grow, little is known about … addresses a deficit in the marketing/education literature by using the Value Discipline Strategy (VDS) typology as an … two countries, i.e. Australia and New Zealand. Phase 1 involved in‐depth interviews with ISR marketing practitioners …