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Structure and performance of industries in Madhya Pradesh in India

Malhotra, Gunjan - In: International journal of business and globalisation : IJBG 5 (2010) 4, pp. 421-435

Persistent link: https://www.econbiz.de/10008798325

Trade off between economic development and environmental degradation (cross country analysis)

Malhotra, Gunjan - In: Man & development 31 (2009) 2, pp. 41-56

Persistent link: https://www.econbiz.de/10003925552

Consumer retention in two-wheeler industry : a moderated mediation model

Malhotra, Gunjan - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1681-1701

Persistent link: https://www.econbiz.de/10013391124

Mobile advertisement and consumer behaviour in India

Malhotra, Gunjan; Malhotra, Amit - In: International Journal of Economics and Business Research 8 (2014) 1, pp. 82-92

Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased...

Persistent link: https://www.econbiz.de/10010884849

Comparative study of forced distribution and absolute rating performance management systems

Malhotra, Gunjan; Mukherjee, Amitava - In: International journal of business excellence 6 (2013) 2, pp. 121-130

Persistent link: https://www.econbiz.de/10009756525

A comparison of consumer's choice to brand packaged foods in India : an empirical investigation

Malhotra, Gunjan; Ranjan, Jayanthi - In: International journal of business competition and … 3 (2013) 2, pp. 139-149

Persistent link: https://www.econbiz.de/10010242141

Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?

Malhotra, Gunjan; Ramalingam, Mahesh - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169645

Motivations for participation in active sports tourism : a cross-national study

Mishra, Sita; Malhotra, Gunjan; Johann, Maria; Tiwari, … - In: International journal of event and festival management 13 (2022) 1, pp. 70-91

Persistent link: https://www.econbiz.de/10012797504

Establishing the antecedents of accountant's job satisfaction in an emerging market

Varma, Ashish; Malhotra, Gunjan - In: Journal of financial reporting & accounting : JFRA 20 (2022) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10012887689

Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment

Mishra, Sita; Malhotra, Gunjan; Tiwari, Shalini Rahul - In: The international review of retail, distribution and … 31 (2021) 5, pp. 511-530

Persistent link: https://www.econbiz.de/10012697717