Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?
Year of publication: |
2022
|
---|---|
Authors: | Malhotra, Gunjan ; Ramalingam, Mahesh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
|
Subject: | Consumer guilt | Domestic-made products | Impact of the campaign | India | National identity | Willingness to buy | Indien | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Kaufentscheidung | Purchase decision |
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