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Luxury strategy in action
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61
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
62
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
63
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
64
Managing integrated brand communication strategies in the online era : new
marketing
frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
65
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
Saved in:
66
Luxe & digital : stratégies pour une digitalisation singulière du luxe
Briones, Éric
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011484877
Saved in:
67
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
68
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
69
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
70
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
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