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Die Wirkung des Nostalgiegefüh...
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9,782
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5,442
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5,305
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4,827
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Han, Heesup
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104
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103
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101
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89
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87
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86
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84
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84
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83
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80
Khare, Arpita
78
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78
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76
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74
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73
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73
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72
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71
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69
Agarwal, Sumit
67
Stavins, Joanna
67
Ashkanasy, Neal M.
65
Walsh, Gianfranco
64
Paul, Justin
63
Bruwer, Johan
61
Chintagunta, Pradeep K.
61
Gröppel-Klein, Andrea
61
Jang, Soocheong
61
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60
Verhoef, Peter C.
59
Ko, Eunju
57
Janssen, Maarten C. W.
56
Thøgersen, John
56
Kim, Jungkeun
54
Krishna, Aradhna
54
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IGI Global
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30
European Association of Agricultural Economists - EAAE
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Nordic Council of Ministers
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Nomos Verlagsgesellschaft
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895
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780
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Journal of retailing
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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294
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,584
EconStor
764
RePEc
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106
BASE
95
OLC EcoSci
49
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10
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date (oldest first)
1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
5
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
6
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
7
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
8
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
9
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
10
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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