Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
market, branding/marketing professionals, financial investors and analysts, business professors and researchers in ….1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …