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Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

Persistent link: https://www.econbiz.de/10010408384

e-Catalogs : how can brain hemisphericity relate to online shoppers' preferences?

Abdullah, A. B. M.; Hossain, Muhammad Muazzem; Joham, Carmen - In: Journal of internet commerce 10 (2011) 1/4, pp. 17-34

Persistent link: https://www.econbiz.de/10009485819

Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)

Jai, Tun-Min; Fang, Dan; Bao, Forrest S.; James, Russell N. - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 66-79

Persistent link: https://www.econbiz.de/10012502847

Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study

Krajina, Anida - 2018

The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...

Persistent link: https://www.econbiz.de/10012222342

Using eye-movements to assess underlying factors in online purchasing behaviors

Johnson, Rebecca L.; Nambiar, Devika; Suman, Gabriella - In: International journal of consumer studies 46 (2022) 4, pp. 1365-1380

Persistent link: https://www.econbiz.de/10013328298

Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence

Schmale, Carl Hendrik - 2010

Persistent link: https://www.econbiz.de/10008857228

Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation

Suh, Jung-chae; Yi, Youjae - In: Psychology & marketing 29 (2012) 8, pp. 549-557

Persistent link: https://www.econbiz.de/10009575078

Online vs. offline coupon redemption behaviors

Jung, Kwon; Lee, Boon Young - In: International business and economics research journal 9 (2010) 12, pp. 23-36

Persistent link: https://www.econbiz.de/10009309171

"Deal of the day" : an analysis of subscriber purchase behavior

Boon, Edward; Pitt, Leyland F.; Ofek, Nir - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 2, pp. 105-114

Persistent link: https://www.econbiz.de/10011305981

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: Journal of marketing 77 (2013) 6, pp. 21-36

Persistent link: https://www.econbiz.de/10010203379

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