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When, for whom and why expanding single-option offerings creates value : locomotion fit from choice between options
Mathmann, Frank; Chylinski, Mathew - In: European journal of marketing 56 (2022) 1, pp. 92-112
Persistent link: https://www.econbiz.de/10012798640
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Power and the tweet : how viral messaging conveys political advantage
Crow, Kellie; Galande, Ashish S.; Chylinski, Mathew; … - In: Journal of public policy & marketing 40 (2021) 4, pp. 505-520
Persistent link: https://www.econbiz.de/10012660195
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Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; … - In: Psychology & marketing 39 (2022) 8, pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
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Time is money : field evidence for the effect of time of day and product name on product purchase
Collinson, Jeremy; Mathmann, Frank; Chylinski, Mathew - In: Journal of retailing and consumer services 54 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012238367
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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Empathy and delight in a personal service setting
Thi Nguyet Que Nguyen; Quan Ha Minh Tran; Chylinski, Mathew - In: Australasian marketing journal 28 (2020) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10012253909
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of retailing 93 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88
Persistent link: https://www.econbiz.de/10012129485