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Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
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Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Direktvertrieb für Erneuerbare-Energie-Produkte
Friege, Christian - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 111-128). 2015
Persistent link: https://www.econbiz.de/10011341672
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Dimensions of multichannel marketing and effects of consumers' channel perceptions
Hildebrand, Sarah Katharina - 2015
Persistent link: https://www.econbiz.de/10011686816
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Crossmediale Markenführung : eine qualitative Studie zur Bedeutung der Markenpositionierung bei Medienunternehmen
Holtzhausen, Sabrina - 2015
Persistent link: https://www.econbiz.de/10012875490
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112