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Entrepreneurial and market orientation relationship to performance: the multicultural perspective
Todorovic, Zelimir William; Ma, Jun - In: Journal of enterprising communities : people and places … 2 (2008) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003935155
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Market creation: the epitome of entrepreneurial marketing practices
Gaddefors, Johan; Anderson, Alistair R. - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10003949103
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Entrepreneurial Marketing
Rößl, Dietmar; Kraus, Sascha; Fink, Matthias - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 12, pp. 590-592
Persistent link: https://www.econbiz.de/10003606644
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Entrepreneurial marketing and university education
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007
Persistent link: https://www.econbiz.de/10003691984
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Innovation marketing and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial marketing in developing countries
Saunders, Wallace; Patel, Nilesh - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 589-598). 2007
Persistent link: https://www.econbiz.de/10003677616
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Entrepreneurship und Marketing
Reckenfelderbäumer, Martin; Fenchel, Monika - In: Educating entrepreneurship : didaktische Ansätze und …, (pp. 141-182). 2007
Persistent link: https://www.econbiz.de/10003598512
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Entrepreneurial Marketing : innovatives und unternehmerisches Marketing für KMU und Gründungsunternehmen
Kraus, Sascha; Harms, Rainer; Fink, Matthias; Rößl, … - In: Entrepreneurship : Theorie und Fallstudien zu …, (pp. 94-108). 2008
Persistent link: https://www.econbiz.de/10003711467
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Entrepreneurial marketing : the interface between marketing and entrepreneurship
Kraus, Sascha (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924766
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Special issue: Entrepreneurial marketing
2011
Persistent link: https://www.econbiz.de/10008987870
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Employer brand building for start-ups : which job attributes do employees value most?
Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - In: Entrepreneurial marketing, (pp. 111-136). 2011
Persistent link: https://www.econbiz.de/10009379611